Bottled water will enjoy dynamic growth over the forecast period, with both retail and the on-trade seeing robust volume growth in the years ahead. Companies and brands will continue to introduce a broad variety and large number of new products in order to maintain consumer interest, with a particular focus on health-positioned variants in response to rapidly rising demand.
Private label will continue to bring more fashionable products to market in the years ahead, thus competing successfully against brands. Rising price sensitivity will drive consumers towards private labels, especially whilst there is the threat of economic uncertainty.
The growing consumer focus on sustainability and environmental responsibility will shape the strategy of bottled water players in the coming years. Bottled water has a fairly negative reputation, particularly among younger consumers who are typically more concerned about climate issues, such as plastic waste.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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