Consumption will continue on its upward path across the forecast period, as consumers look to more healthier lifestyles and consumption habits. The rising amount of tourists visiting the country is also set to drive up bottled water sales, particularly in foodservice channel, as tourists reach for bottled water during hot periods.
Differentiation is set to continue adding value to the bottled water landscape, with new product developments set to launch. Packaging, improved flavours, and added benefits are likely to lead to innovation.
Competition is set to continue to be fierce within the bottled water landscape. As consumers regain purchasing power, price is set to lose some weight in the purchasing decision, with features such as flavour, pH level, mineralisation, packaging, and the amount of sodium set to become increasingly relevant factors when purchasing.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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