Still bottled water is expected to experience stronger volume growth compared to carbonated bottled water over the forecast period. This trend is driven by the rising health and wellness consciousness among consumers, who increasingly recognise the health benefits of still water over its carbonated counterparts.
Fuelled by the growing emphasis on health and wellness, functional bottled water is anticipated to maintain its strong growth trajectory throughout the forecast period. Manufacturers will focus on developing innovative added-value products and implementing effective promotional strategies to attract a wider consumer base.
The volume of flavoured bottled water is projected to continue declining during the forecast period. However, the introduction of unique, exotic flavours, unconventional tastes, and organic ingredients could attract new consumers and potentially reverse the trend.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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