As economic conditions are expected to improve from 2024, the bottled water category should start its recovery with volume growth to shift back to positive performance. However, as with other soft drinks, manufacturers are expected to focus on offering different pack sizes and formats at different price points.
Bottled water is used for different consumption occasions, and this results in the need for various packaging formats and pack types. For example, bottled water can be used for cooking, replenishing fluid during sports, or simply to quench thirst whilst at home.
Private label has a prominent position in bottled water by volume share. In 2023, retailers pushed ahead and managed to grow the share attributed to private label, with discounters making strong inroads.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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