As inflation has exerted pressure on consumer spending, private label bottled water has continued to be popular with consumers. With an increasing number of cost-conscious consumers seeking budget-friendly alternatives, private label options are gaining prominence on store shelves.
While bottled water, particularly still bottled water, remains a primary source of hydration, it faces increased competition from other soft drinks categories. Sports drinks and juice-based beverages are now direct competitors to bottled water, with a growing emphasis on providing hydrating and functional beverages.
Anticipating the impact of climate change, sales in the on-trade channel in Germany are expected to see a resurgence, fuelled by the necessity for hydration in the face of hotter summers. As global temperatures rise, awareness of the need to stay adequately hydrated will rise, including amongst consumers frequenting restaurants, bars, and other on-trade venues.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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