Functional bottled water is especially well placed to tap into rising health-consciousness among consumers, and should therefore continue to post robust growth in off-trade volume sales throughout the forecast period. Innovation will also help to stimulate greater interest in the category, particularly the development of more sophisticated products claiming specific benefits.
Carbonated bottled water looks set to be the strongest performer among the main bottled water categories in off- and on-trade volume growth terms over the forecast period. It will continue to win over consumers seeking substitutes for carbonates that are healthier but provide similar refreshment.
With environmental concerns increasingly shaping the choices of Taiwanese consumers, companies in bottled water will continue working to improve their sustainability credentials over the forecast period. Although changes to production methods and sourcing policies will play an important role in such efforts, the adoption of more eco-friendly packaging solutions will remain the chief focal point.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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