Bottled water in Kazakhstan is poised for further growth over the forecast period, driven by low quality tap water and rising health consciousness. Also, the culture of water consumption is gaining momentum in the country.
Niche categories such as functional bottled water and, notably, flavoured bottled water are expected to experience significant development in the period to 2028. Functional bottled water, which is infused with vitamins, minerals or other health-promoting ingredients, aligns with the wellness trend that emphasises hydration as a holistic aspect of overall health.
The rising popularity of vending machines offering highly filtered tap water is set to persist over the forecast period. These machines will likely become more common in areas where there is a significant demand for large quantities of clean water due to poor water quality.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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