Bottled water will register moderate volume growth over the forecast period. However, one factor that could dampen volume growth is that increasingly consumers see it as more environmentally friendly to consume tap water than purchase bottled water that requires packaging.
In general, Georgian consumers are very brand loyal when to comes to bottled water, having a liking for a certain taste. However, there are potential avenues for growth.
There is potential for vitamin and other functional bottled waters, though value sales are currently negligible. However, manufacturers will need to build consumer awareness of these specialised bottled waters, promoting their added-benefits and values.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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