Bottled Water in India

April 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Bottled Water industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bottled Water industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bottled Water in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bottled Water in India?
  • To what extent are health considerations impacting consumption of Bottled Water in India?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in India?
  • Which are the leading brands in Bottled Water in India?
  • What potential exists for multinational or domestic soft drinks companies to expand in India?
  • How are products distributed in Bottled Water in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Bottled Water in India - Category analysis

KEY DATA FINDINGS

Bottled water grows amid India’s water scarcity and health concerns, but not without its own set of challenges
Due to heightened demand, bottled water players focus on last mile delivery
Players launch products with a wide range of attributes to target health-conscious and affluent consumers
Health awareness will continue to drive growth of bottled water over the forecast period
Still bottled water players unable to make pricing adjustments due to regional and counterfeit products
State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Soft Drinks in India - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Fountain sales in India

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Bottled Water

    • Carbonated Natural Mineral Bottled Water
    • Carbonated Spring Bottled Water
    • Carbonated Purified Bottled Water
    • Still Flavoured Bottled Water
    • Sparkling Flavoured Bottled Water
  • Functional Bottled Water
    • Still Natural Mineral Bottled Water
    • Still Spring Bottled Water
    • Still Purified Bottled Water

Bottled Water

This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.

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This report originates from Passport, our Bottled Water research and analysis database.

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