The demand for bottled water will continue to rise in the foreseeable future, as health and hygiene remain essential in consumers' priorities. The pandemic has further heightened health awareness among individuals, driving them to adopt healthier lifestyles.
For still bottled water players, it is difficult to periodically adjust their product prices to reflect inflationary pressure as water is seen as a commodity, and there is hardly any differentiation within the category. In addition, regional bottled water players compete on price, so if the leading brands increase their prices, they risk losing sales share.
In India, government bodies are increasingly aware of the harmful effects of single-use plastics on the environment. In 2023, Assam State Government, through the Assam Environment and Forest Department, prohibited the use of plastic bottles with a capacity of less than one litre, particularly Polyethylene terephthalate (PET) bottles used for bottled water, aiming to mitigate the environmental impact of smaller plastic SKUs.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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