With the health and wellness trend gaining momentum, demand for bottled water is expected to surge over the forecast period. Off-trade volume sales will be further boosted by the aggressive marketing activities of incumbent players which will seek to generate awareness of their brands.
The full recovery of inbound tourism will he one of the key contributors to growth in bottled water during the forecast period, especially in the case of premium brands. During 2023, a number of companies, including Nestlé (Thai) Ltd, looked to increase their level of engagement with international visitors in key tourist destinations.
With many bottled waters being largely interchangeable in terms of characteristics, players will increasingly focus on packaging in order to differentiate their brands. Thai Pure Drinks Ltd’s Namthi, for example, underwent an image makeover in 2023, which included the incorporation of an infinity ring on its packaging label.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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