Bottled water is projected to continue experiencing strong growth in both on-trade and off-trade volume terms over the forecast period. This growth can be attributed to the rising focus on health and wellness among consumers and an improvement in the country’s economic conditions.
Online sales of bottled water are projected to continue rising over the forecast period, which can be attributed to consumers becoming increasingly familiar with this method of shopping. Furthermore, both companies and retail e-commerce players are using regular discounts to drive sales, which typically range from 10% to 20%.
Over the forecast period, bottled water can expect to see a growing inclination towards packaging that not only prioritises visual appeal and functionality but which also demonstrates a commitment to environmental sustainability. Furthermore, bottled water manufacturers have the opportunity to establish a unique position in the market by catering to the specific needs of new customers and offering appropriate serving sizes that are suitable for various consumption scenarios.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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