Looking forward, the uncertain macroeconomic environment is expected to undermine bottled water sales, especially at the beginning of the forecast period. This is likely to have a particularly detrimental effect on still bottled water, which can easily be substituted by tap water, which is known for its high quality standards, given that it is predominantly sourced from underground springs and lakes.
Flavoured bottled water is expected to continue increasing its penetration among Swiss households seeking alternatives to carbonates, but which offer a lower sugar content. This trend is likely to be reinforced by new product launches, including private label.
During the forecast period, Swiss bottled water brands could face intensified competition from more affordable offerings from other European territories, notably France and Italy, which could benefit from the weakness of the Euro against the Swiss Franc to compete more aggressively on price. This will likely be compounded by the planned expansion of discounter chains Aldi and Lidl, whose assortment is strongly geared towards lower-priced imported brands and private label.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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