As a result of the inadequate water supply infrastructure in Pakistan, a significant portion of the population relies on bottled water and as such bottled water will register double-digit volume growth over the forecast period. The top three multinationals will continue to hold on to their leadership positions and will continue to invest in marketing.
Nestlé’s Pure Life and Pepsi Co’s Aquafina are the giants in bottled water. However, local players are emerging as significant contenders, including in the premium space, and they will gain further volume share over the forecast period.
There will be growing demand for bottled water with added health benefit, including functional water. Players in this segment include Searle’s vitamin water, which is mainly distributed through pharmacy outlets, and is available in six flavours, and Nestlé Pure Life’s Active alkaline water with electrolytes.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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