Packaging for bottled water in the US is primarily accounted for by PET bottles. This is especially true for still bottled water.
Consumers’ increasing interest in healthier beverage options has led to the rapid expansion of the bottled water category, with a particular focus on functional bottled water, sparkling flavoured bottled water, and other specialised categories. More and more people are choosing flavoured bottled water as a healthier alternative to sugary carbonates and juice.
Consumers are increasingly opting for premium bottled water and options for trading-up. With rises in prices in all categories, consumers’ perception of value plays a crucial role in the growth of the category.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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