Off-trade volume sales of bottled water are set to see continued growth and accelerate moderately over the forecast period. Many consumers will remain concerned about the quality of tap water and will choose to consume bottled water, especially still bottled water, daily to keep themselves hydrated.
The growing presence of high-quality brands available at competitive prices will be the main contributor to the strong growth of the functional bottled water and still flavoured bottled water categories during the forecast period. This trend is set to further intensify as more international brands and higher quality products enter the market, helping to boost the performance of both categories.
Despite the contraction of the population, which is negatively impacting the consumer base for bottled water, the continued consumer shift away from carbonates and certain juice categories is set to have a positive impact on demand for bottled water and to counter the impact of adverse demographic trends. Bottled water is strongly aligned with prevailing demand trends, as consumers turn away from soft drinks with a high sugar content and look for products that are perceived as natural and contain few or no artificial additives.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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