Bottled water looks set to experience a further slowdown in retail demand in 2024 as the ongoing spike in inflation continues to drive up unit prices and strain household budgets in Kenya. However, as inflationary pressures recede and purchasing power starts to recover, off-trade volume growth is expected to pick up in 2025 and then accelerate gradually over the rest of the forecast period.
Still bottled water will remain the dominant type in Kenya in volume sales terms over the forecast period. However, as consumer tastes evolve and competition intensifies, more players are likely to introduce flavoured varieties infused with extracts of natural fruits and vegetables such as lemon, strawberry, cucumber etc.
As environmental concerns continue to gain influence over the purchasing decisions of Kenyans, bottled water producers are expected to step up efforts to improve their sustainability credentials during the forecast period. Packaging will remain the chief focal point in this regard, with most companies likely to adopt or increase their use of formats made from recyclable/recycled materials.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!