With the return of inbound tourists and the resumption of normal routines for Hong Kong citizens, the growth of sales through impulse purchase channels such as convenience stores and small local grocers is expected to surge over the forecast period, particularly for bottled water. As consumers venture out again and engage in their daily office routines, the demand for convenient and refreshing bottled water will escalate, leading to increased sales in these channels.
Over the forecast period, flavoured bottled water is anticipated to record one of the fastest growth rates in Hong Kong, as brands respond to the hybrid needs of consumers seeking both indulgence and hydration. Recognising this demand, brands have launched new products tailored to cater for these evolving preferences.
Convenience stores and supermarkets will likely remain the two key distribution channels for bottled water in Hong Kong over the forecast period. The impulse nature of buying bottled water for hydration purposes remains the primary factor driving consumers’ purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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