Bottled water is expected to return to positive off-trade retail volume growth over the forecast period, as the economic situation in the country stabilises and consumers start to enjoy stronger spending power again. This will also be supported by the wide range of affordable bottled water options available.
In addition to prospects for small on-the-go formats, large bulk formats in bottled water also see opportunities over the forecast period. For example, two-litre formants are seen as economical options which are well-received by consumers.
Seasonality will remain a key factor in bottled water sales – as seen across many beverages, in fact. For bottled water, hot summers are essential for sales, as on-the-go consumers seek to keep themselves hydrated whilst out and about.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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