Players are set to continue investing in bottled water over the forecast period. Loux Marlafekas entered the landscape in 2021, acquiring 42% of the company Dirfys.
Economy brands and private label offerings have a very high penetration in the bottled water market in Greece. As water is a commodity, the share of economic products is set to remain high over the forecast period.
When it comes to domestic consumption, tourist flows will be a key growth driver for bottled water in Greece. The majority of arrivals will continue to take place in the summer period, when high temperatures make the consumption of bottled water a necessity.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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