Broader inflationary pressures were a key driver of value sales growth over 2022 and 2023. With international and domestic supply chains severely disrupted as demand returned at pace following the removal of pandemic-related movement and travel restrictions, manufacturers and retailers’ costs have risen, and these have been passed on to consumers.
The persistently challenging economic conditions in New Zealand going into the forecast period are continuing to impose cost of living pressures on consumers. With mortgage rates rising and growing pressure on household budgets during the forecast period, consumers are likely to continue to look for the most economical options when shopping and to trade down to private label products, which many deem as indistinguishable from branded alternatives.
With the New Zealand border fully reopening in mid-2022, on-trade sales exhibited growth due to the return of international tourists, aided by the full removal of COVID-19 restrictions across the country. While this strong growth continued into the last year of the review period, this was against the backdrop of New Zealand officially entering a recession in mid-2023 as cost of living pressures driven by rising inflation stifled aggregate demand and consumer spending, with many companies also having begun downsizing and creating further pressure on discretionary spending.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!