Bottled water off-trade volume sales are expected to grow steadily, if quite moderately, through the forecast period. Growth is likely to be derived mainly from functional and flavoured bottled waters.
Sustainability is only expected to grow as a key trend, shaping innovation in the forecast period. Companies are expected to continue to invest in this direction.
On-trade volume sales are projected to grow strongly across categories over the forecast period. Even if some foodservice outlets offer tap water to consumers, there is a tendency to consume single-portion bottled water in on-trade establishments.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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