Recently, with the growing interest in health, the concept of drinking water as a form of healthy dietary supplement has been spreading, particularly amongst the MZ generation. Consumers are placing a greater focus on healthy living, including switching towards food and beverages with a healthier or more natural perception, including bottled water.
The Ministry of Environment plans to change the relevant standards to require all bottled water products to be label-free, adopting a no-label format starting from 2026. For individual bottled water products, QR codes should be displayed on the container or bottle cap to allow consumers to access product information, and all plastic labels should be removed.
ESG management initiatives, along with eco-friendly campaigns and subscription services, are expected to shape future trends in bottled water. The significant growth in sales of Lotte Chilsung Beverage’s still spring bottled water brand Lotte Icis, which saw significant growth in the past five years, is a prominent reflection of these trends.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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