Cheese sales in Argentina are led by Mastellone with its brand La Serenísima in soft and spreadable cheese, and the player is expected to retain its lead in the years ahead. Despite Molfino maintaining the second position, the company has lost ground over the review period to Punta del Agua, which has improved its coverage and penetration through small local grocers and, more recently, modern grocery retailers, thanks to low prices and good quality, particularly in soft cheese.
The labelling law enacted during the review period will continue to impact formulas and ingredients in cheese products in the short term. During 2023 and 2024, companies have been improving their formulas, particularly in spreadable processed cheese, offering healthier alternatives to avoid having to use ‘black octagons’ in their packaging.
Health and wellness trends will continue to favour spreadable processed cheese in Argentina over the forecast period. Many local consumers will likely replace jams and preserves with spreadable processed cheese, which is sometimes considered a healthier alternative.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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