The retail per capita consumption of cheese in India remained at just over 50% compared to that of Asia Pacific in 2023. This is because the penetration of the category is still low in India and there are limited use cases of cheese as part of daily diets by local households.
While major national and regional brands had a strong presence in cheese over the review period due to high consumer touchpoints in offline spaces and brand equity, going forward, there is likely to be an emergence of multiple players focusing on newer variants of cheese such as mozzarella. The latter is rapidly emerging as one of the most in-demand types as local consumers try to replicate Western dishes such as pizza and pasta at home.
Cheese will remain an urban-centric product in India, given fewer use cases in interior parts of the country where ghee and butter are still a strong choice for consumers. Urban Indians residing in tier 1 and tier 2 cities are increasingly influenced by narratives in the digital space, including social media.
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Understand the latest market trends and future growth opportunities for the Cheese industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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