Over the forecast period, sales are expected to continue posting positive growth in value terms (at constant 2024 prices), but retail volume sales are expected to continue declining, albeit at a more modest pace than in the last few years of the review period. However, it is expected that the share of cheaper imported products will continue to gain importance over the forecast period which could limit the potential for value growth.
Local sourcing and “Swissness” will likely continue to be key selling points among Swiss retailers when selling and promoting their cheese ranges. Both Migros Genossenschaftsbund and Coop Genossenschaft are expected to continue highlighting authenticity, local sourcing of ingredients and organic products within their cheese range with this seen to be a good way to add value.
There are still seen to be growth opportunities in cheese despite the maturity of the category. Swiss cheese, for instance, is recognised for its positive values, tradition, naturalness, reputation for supporting animal welfare, quality, and regionality.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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