While it is expected that the price of milk, and by extension milk by-products such as cheese, will stabilise over the forecast period, the outlook for retail volume demand across much of cheese remains negative. Consumers in New Zealand, who rank among the highest in terms of per capita spend on cheese globally, are losing interest in the category and a variety of factors are contributing to this decline.
Soft cheese is expected to return to positive retail volume growth towards the end of the forecast period. This format is generally positioned as offering more specialty ranges.
The significant news to emerge that Fonterra be divesting its consumer products is set to disrupt the current competitive landscape. Fonterra leads overall cheese in New Zealand, holding 28% retail value share in 2024.
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Understand the latest market trends and future growth opportunities for the Cheese industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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