Private label is expected to pick up further share in cheese during the forecast period with retailers offering an increasingly diverse portfolio of options and with cheaper prices than the leading brands. Additionally, private label manufacturers are also focused on improving the quality of their cheese which is increasingly being recognised by consumers.
Growing concerns about the importance of following a healthy diet is expected to increase the demand for low-fat, protein-rich, and lactose-free cheese. Despite being niche areas, these claims are receiving growing interest, backed by the rising number of overweight and obese consumers in the country and an increasing awareness of food intolerances.
Lactalis and Lactogal are expected to bring greater dynamism to cheese in Portugal following their acquisitions of Laticinios do Paiva and Queijos Santiago, respectively. These companies now have a broader portfolio which, on the one hand, gives them greater negotiating power with retailers and, on the other hand, should allow them to invest in innovation and in more sought-after varieties.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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