Cheese still has growth potential in Morocco, but rising prices and low purchasing power, exacerbated by recent inflationary pressures, are likely to dampen demand in the short term. As a result, price-sensitive consumers are expected to economise, particularly by reducing their consumption of expensive cheeses.
Spreadable cheese is projected to be the top performer in retail volume terms over the forecast period. This will be fuelled by an expanding range of product offerings, with new launches expected to boost availability across the market.
Soft cheese is also expected to perform well, largely driven by the strong sales of Moroccan white cheese (Jben). This cheese remains particularly popular among lower- and middle-income consumers due to its affordability and the growing number of local producers offering higher-quality versions.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See All of Our DefinitionsThis report originates from Passport, our Cheese research and analysis database.
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