Hair care is expected to record solid growth in total volume and current value sales throughout the forecast period. Together with favourable demographic factors and urbanisation, the positive development of the category will continue to be supported by rising image-consciousness among Algerians, particularly younger demographics who are regularly exposed to global beauty and grooming trends via social media.
While the outlook for hair care over the forecast period is bright on the whole, growth in total volume sales is predicted to fall below that witnessed over 2018-2023. This is partly due to increasing maturity, especially in larger categories such as standard shampoos and 2-in-1 products.
With the well-established tendency towards rising health-consciousness among Algerians having recently been reinforced by the pandemic, products that contain more natural ingredients – including organic varieties – and fewer harsh chemicals should continue to gain popularity in hair care over the forecast period. Demand for such products will be further strengthened by growing concerns about environmental sustainability.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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