The hair care choices of Costa Ricans are increasingly being shaped by exposure to global grooming trends via social media. For example, growth in numbers of people embracing hair oiling in recent years has been largely driven by beauty influencers advocating for the benefits this practice can have in terms of the health and appearance of hair.
As concerns about environmental issues continue to rise in Costa Rica, it is likely the forecast period will see hair care manufacturers step up efforts to minimise their impact on the planet and cultivate a greener image. Packaging will be a focal point in this regard, with the use of formats made from recycled/recyclable materials expected to increase.
There were relatively few clean label brands present in hair care in Costa Rica in 2023, and their penetration remained low. However, such products are expected to become more widely available and popular over the forecast period, as consumers are increasingly conscious of the potential health hazards of various chemical ingredients commonly found in standard alternatives.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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