There will be moderate constant value and volume growth in hair care over the forecast period. The continued expansion of modern retailing channels will also lead to a larger range of more niche products such as styling agents and serums.
Consumers will increasingly prefer specialised products, especially those that follow a step-by-step routine. 2-in-1 items are not particularly popular in Georgia, used mainly by men, and women generally prefer a series of products that complement each other, which they believe results in more effective hair care.
Hair care that promises faster, effective results and that is kind to skin and the environment will be the main focus over the forecast period. This will include hair care products that have unique ingredients that promise better results.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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