Consumers are paying more attention to their hair care routines with this being influenced by increased education efforts from manufacturers, retailers, influencers, beauty advisors, and hairdressers, many of whom emphasise the need to use as many as six different hair care products in the proper order for optimal results. Similar to the "skinification" trend in skin care, popular ingredients like peptides (eg Revox Just air serum with multi peptides) hyaluronic acid and vitamin C are now being incorporated into hair care products, backed by scientific research and laboratory testing, making them increasingly sought after by consumers.
Once financial concerns ease there is expected to be a growing shift towards sustainable packaging and solutions within hair care, with this already being reflected in new product development within the category. For example, L’Oreal Elsève Color Vive was launched in health and beauty specialists in a 500ml refill pouch which is both more economical and better for the environment.
The hair care market is witnessing a surge in demand for convenient hair care solutions, which should see new product development focusing on products with fast results and multifunctional/multiple benefits in one product. Manufacturers are responding to the need for convenience and fast results with innovations like Botanic Therapy's Hair Remedy masks and Unilever’s TRESemmé 1 Minute Wow repair masks appearing in the market in 2023 with these products being designed to deliver nourishment to the hair in just one minute, which is perfect for those leading busy lifestyles.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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