Unilever Mashreq SAE led the hair care category in Egypt in 2023. The company offers many famous brands, such as Sun Silk, Clear and Dove, which are distributed in all trade channels at different price points.
Hair colourants saw huge prices increase in the last two years of the review period, which forced consumers to decrease the frequency of dyeing their hair. There was also a movement towards going silver and maintaining natural hair colour even in younger generations, which affected the sales volumes of colourants.
Hair care is expected to witness growth in Egypt during the forecast period, due to the importance of the category in consumers’ general personal grooming routines. Consumers have many options to choose from, including local and international brands, while there is also a huge variety of pack sizes and price points.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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