Standard shampoos, the biggest subcategory within hair care, is expected to remain fairly stable in volume terms over the forecast period, as it is a mature product area that enjoys high levels of penetration.
The performance of hair care over the forecast period will be closely linked to two key factors.
Despite sales of colourants through e-shops, pharmacies and supermarkets declining with the reopening of salons post-pandemic, these retail channels are expected to maintain volume sales and perhaps increase these further over the forecast period. Supermarkets are in a prime position to offer discounts and promotions, while pharmacies can offer specialist advice.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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