The forecast period is expected to see hair care brands with a dermocosmetic positioning gain huge ground in Uruguay after these brands recorded significant sales growth over the course of 2023. Indeed, dermocosmetic brands are experiencing significant growth in beauty and personal care generally, with growth rates for dermocosmetic hair care brands substantially surpassing the category average towards the end of the review period.
One of the key global trends in hair care, the increasing convergence between skin care and hair care products, is expected to develop strongly in Uruguay during the forecast period. This emerging trend focuses on applying core principles and techniques that are common in skin care to products categorised under hair care.
Among the most important trends in hair care in Uruguay towards the end of the review period was that local consumers are focusing more on quality and added value as key demand factors. This represents a shift away from the previous situation, whereby low price was the primary factor determining demand for hair care generally, especially in the mass segment.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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