Emerging trends such as triple washing hair could boost volume sales over the forecast period, as more product will be used for each hair wash. The science behind the new trend is that the first wash removes all the oil, dirt and product residue, while it is the second and third washes that actually clean the scalp.
New product launches and effective advertising tend to be the driving forces in hair care. Over the forecast period, there will be development of products that offer value-added benefits to consumers, such as vitamins, natural ingredients and different extracts that tie in with the growing health and environmental consciousness among consumers.
Styling agents will register the highest value growth, driven by consumers under 40 years of age. Styling agents are an expanding product range, with offerings available for all hair types.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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