Hair care is poised for volume growth recovery in the forecast period, driven by the resurgence of salon professional hair care due to increased salon visits. Concurrently, the trend of home hair dyeing, prevalent during the COVID-19 era, is expected to persist, bolstering demand for convenient higher-priced hair dye sets available in retail outlets.
Hair care will witness a surge in sales driven by new product developments, particularly in the realm of ancillary hair care products. With ample room for growth in this segment, the assortment of hair care products is anticipated to expand further through innovative offerings such as serums, ampules, oils, and pre-shampoo treatments.
Price sensitivity is expected to persist in 2024, influencing consumer brand preferences based on product pricing. Producers will respond to this trend by offering frequent price discounts to safeguard their market share.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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