Products offering a premium experience or catering to a specific need and brands positioned as luxury or natural/eco-friendly are set perform well over the forecast period. Medicated shampoos, for instance, have a very specific purpose and, generally speaking, are not meant to be used on a daily basis.
Many hair care categories are expected to struggle to generate retail volume growth in the forecast period. Importantly, market sizes have recovered and stabilised following pandemic-related declines, while many consumers are likely to face economic uncertainty in the short to medium term.
Salon professional hair care is projected to post the fastest retail volume and value CAGRs over the forecast period. Many hair care consumers increasingly seek a very personal style or treatment.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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