In recent years, demand for salon professional hair care products has been largely resilient with consumers continuing to buy such products. Despite the fact that these products have a higher average price than other hair care alternatives, niche consumer groups were willing to pay higher prices for higher quality and greater efficacy.
In recent years, as in other categories of beauty and body care products, major supermarket chains have actively increased the offering of shampoo private label. In particular, the presentation of super-size 1-gallon formats of shampoo have expanded, which is normally used for filling smaller size bottles at home.
The Dominican market shows a growing offer of hair care products with sustainability claims, such as the local brand Eco Svelt that offers shampoo and hair conditioners in bars made with natural compounds. One of its key sustainable benefits is also the reduction of unnecessary packaging waste.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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