Most hair care categories are expected to register steady retail volume growth over the forecast period. Conditioners and treatments, for instance, should continue to see a positive performance as these products increasingly form part of the hair care routines of many Portuguese consumers.
As with other beauty and personal care categories, hair care is set to witness a rise in products with sustainable features, particularly in the medium/long term when Portuguese consumers are less impacted by rising inflation and are more inclined to choose extra features over price. Eco-conscious consumers will look for shorter ingredient lists, organic and natural formulas and sustainable packaging.
While some consumers are looking for simpler and more natural formulas, other consumers are increasingly perceiving hair care not as a simple hygiene category but as a beauty product. These consumers are looking for more sophisticated formulas with more refined ingredients, as witnessed in skin care.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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