After a buoyant performance in the review period, hair care sales will see more muted, but stable growth in the forthcoming years. In the initial years, there will be a decline in value sales as consumers continue to struggle with high costs of living, with high interest rates and energy costs encroaching on disposable incomes.
Demand for more natural and organic hair care products is expected to increase over the forecast period, spurring the pace of product innovation and launches to meet changing consumer preferences. Players are likely to add certifications such as the Nordic Swan or allergy labels to their products to reassure consumers that their products are natural and safe to use.
Perms and relaxants will see further declining sales over the forecast period as many, especially younger consumers, consider these products to be old fashioned and damaging to the hair. With the natural trend gaining popularity it is unlikely there will be any kind of revival in consumer interest for the perm over the upcoming period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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