As seen across various categories, the sales performance in hair care will be somewhat dependent on economic factors over the forecast period. However, rather than restricting sales, consumer price sensitivity is more likely to inspire people to continue their “home salon” activities rather than visiting hair salons, in order to cut down on their out-of-home expenditure.
We expect a growing focus on ingredients and formulations over the forecast period, such as seen with the developments noted from brands Head & Shoulders and Garnier. Essentially, consumers are increasingly seeking products which give them glossy, healthy hair, while also looking after the skin of the scalp.
In a cross-category trend, we expect a stronger focus on personalisation over the forecast period – notably targeting younger consumers who are the segment most influenced by social media trends on platforms such as TikTok. For example, as seen with the WOW Dream Coat product from Sephora, which is cited to achieve elegant and radiant results, restoring the softness of the hair, and creating a waterproof shield to protect it.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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