Consumers are set to showcase a rising preference for specialised products over the forecast period, particularly those designed to enhance hair health. This trend is particularly prominent among women, who are more inclined to conduct thorough research before making a purchase decision in the realm of hair care.
Over the forecast period, there is expected to be increased innovation from local Lithuanian hair care players. These players are innovating in both mass hair care and premium hair care and are increasingly gaining consumer attention.
Across the forecast period, companies will increasingly adopt eco-friendly and transparent packaging, while reducing the use of plastic. Clearer packaging is more beneficial for consumers as it provides a better view of the product, while aligning with their rising demands for sustainable goods.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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