Hair care is facing similar trends observed in the skin care category, with personalisation one of the main trends that is likely to prevail in the upcoming years. Consumers need to describe their hair care concerns to address them and find suitable and tailored hair care solutions.
Consumers are likely to be cautious with their spending, especially in the early forecast years, buying hair care less often and using a smaller amount less frequently. Furthermore, they are likely to prefer to wash and care for their hair at home rather than in hair care salons.
Unilever Slovensko demonstrated its strong interest in biotechnology and an expansion into the prestige hair care space when it announced the purchase of the biotech hair care brand K18. In January 2024, Unilever Slovensko also started to launch bond repair collections in the mass category from brands like Dove, Nexxus, Love Beauty and Planet.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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