Hair care will continue to expand over the forecast period backed by an improving economy and rising disposable incomes. However, due to category maturity it is unlikely to see significant volume growth.
Toning shampoos and conditioners designed for brown, silver or bleached hair, which contain pigmented formulas to enhance colour between salon appointments, are also likely to gain traction during the forecast period. One such example is the Luxe Organix Hair Colour shampoo range, which comes in Natural Brown and Black variants and which claims to refresh hair colour in 20 minutes.
Hair serums have typically been a mainstay of salon-quality professional hair care brands in Southeast Asia, with the Philippines being no exception. However, there has been an increase in the number of topical finasteride and minoxidil-based products which claim to counter male-pattern hair loss.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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