Unilever will continue to lead, though it could lose further value share if falling foreign cash reserves continue to increase prices for imports. If so, consumers will increasingly buy illicit supplies of Unilever products that are widely available through traditional channels such as outdoor markets.
There will be a fall in volume sales for colourants over the forecast period. While consumers coloured their hair at home during the pandemic, they will again return to beauty salons.
Local company Luri will continue to expand its offering in styling agents and will continue to lead with its Fixer brand. Recent launches include the launch of a styling cream.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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