With higher incomes and living standards, hair care is set to see strong, stable growth in the forecast period, with growth expected across all segments – even those that are more mature, such as standard shampoos, and conditioners and treatments. Growth in hair care will be driven by more variants with added features and technologies, such as cooling fresh, oil control, or supporting hair growth.
Thanks to a tropical climate and hot weather, sales for dandruff removal products continue to be in demand in Vietnam. As consumers become more knowledgeable about hair care, they are increasingly aware of their dandruff issues and their natural hair types, enabling them to select the right products to avoid dried hair or hair loss.
Although traditional grocery stores typically offer lower prices for shampoo and conditioners, they are now encountering numerous counterfeit products, prompting consumers to shift towards modern channels. Small local grocers continued to fall in hair care in 2023, following on from 2022’s decline.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!