Across the forecast period, the landscape is not set to record standout volume growth, being a saturated and mature landscape. The recovery of purchasing power in Estonia will continue to aid retail value growth, with salon professional hair care set to showcase the strongest performance.
L’Oreal, Henkel, Procter and Gamble and Unilever will remain the dominating players over the forecast period. These global offerings have very strong positions in the prevailing mass segment with a solid product portfolio based on known brands such as Elvive, Head & Shoulders and Garnier.
Salon professional hair care will be the main growth driver across the forecast period. The landscape recorded a strong performance during the pandemic when consumers were pampering themselves at home and continued to see positive results in 2022 and 2023, with further growth expected over the forecast period.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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