Consumers are increasingly prioritising healthy hair, driving demand for conditioners, treatments, and standard shampoos that offer added value and cater to this desire. This focus on healthy hair will also lead to a growing interest in products with safe ingredients, free from parabens, sulphates, and other potentially harmful chemicals.
Economic pressures are expected to persist at the beginning of the forecast period, forcing some consumers to prioritise affordability. This heightened price sensitivity could lead to a shift towards more affordable mass-market alternatives.
The trend towards environmentally friendly hair care products, including those with 100% recyclable packaging, is expected to emerge. However, compared to European markets where environmental consciousness plays a larger role, price remains a more significant factor for Kazakh consumers.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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