Hair care faces solid growth prospects in the upcoming period. Consumer interest in products that target specific hair problems will continue to rise in Slovenia over the forecast period.
Social media will continue to play an important role when it comes to brand’s marketing campaigns and building engagement with the consumer. Slovenians, especially women, spend a lot of time on social media, interacting and communicating with other people that have similar interests as they do.
With consumers placing a stronger emphasis on hair care, the demand for additional hair care products, such as hair serums and thermally activated hair sprays, will continue to rise in Slovenia. This will be driven by growing consumer interest and awareness about the health of the hair, supporting the emergence of “hair cycling”.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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